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Zedras Limited is a network of independent consultants working predominantly, but not exclusively, in the Pharmaceutical industry, co-ordinated and managed by Paul Underwood. This structure gives Zedras flexibility to meet challenges of different scales without carrying the overheads of more traditional agencies.


Paul's career has spanned over 25 year career in the Pharmaceutical industry with a particular focus on modelling and forecasting. Whilst designing models using a variety of analytical and geographical tools Paul has gained substantial experience in data sorting and matching in preparation for modelling.


Previously Paul has worked as Director of Analytics with Pharmaceutical Management Intelligence and prior to this he had significant business intelligence roles in Parke Davis and Lederle (Wyeth) where he supported the launch of successful leading products.